invest1 distinct publisher
Companies are expanding AI use to become more discoverable to shoppers
The National Retail Federation counts 61% of shoppers using AI tools this back-to-school season. The only figure on what that does to order size, 30% to 40%, comes from a vendor that sells brands their discoverability.
Publishers:cnbc.com
Reality
- Evidence38
- Adoption56
- Hype gap+34
- Incentives78