leadership1 publisher
Attribution now sees only the 32% of Google searches that end in a click
A call-tracking CEO puts zero-click searches at 68% of Google queries in the first four months of 2026 and blames AI overviews. The gap he describes is older than the trend, and the fix he proposes reaches only part of it.
Publishers:forbes.com
Reality
- Evidence22
- Adoption
- Insufficient
- Hype gap+45
- Incentives85
- Confidence58