build1 publisher
ChatGPT and Google AI Mode name the same brands twice as often as they cite the same sources
Semrush's 2026 index of 126 million prompts puts cross-platform brand overlap at 67% and cited-source overlap near 30%. Those figures compare two platforms against each other, and Semrush gives no rate for the mention-citation mismatch.
Publishers:dev.to
Reality
- Evidence30
- Adoption22
- Hype gap+25
- Incentives80
- Confidence40