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Ron Vachris

President and chief executive officer of Costco Wholesale.

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invest1 publisher

Costco outsources its last mile to DoorDash and Uber

Costco's merchandise operation is built to break even. Most years its membership fees roughly equal its entire net income. A delivery fleet would have to come out of that line, so DoorDash and Uber get the work.

Publishers:fortune.com

Reality

Evidence58
Adoption62
Hype gap+10
Incentives45
Confidence62