project

Project Nessie

Pricing algorithm built inside Amazon and named by employees after the Loch Ness monster, which set prices on marketplace listings in relation to competitors' prices.

Known aliases

Nessie

Relationships

No evidence-backed relationships are recorded.

Current clusters

invest1 publisher

Margins rose 38% where two German gas stations both bought pricing software

Economists tracking German fuel margins after 2017 found the increase showed up only where two rivals in the same market had automated their pricing. The FTC says Amazon's Nessie tool reached a similar result by design.

Publishers:fortune.com

Reality

Evidence62
Adoption66
Hype gap+15
Incentives55
Confidence55

invest1 publisher

FTC pins $1 billion of excess profit on six years of Amazon's Nessie pricing algorithm

Amazon's Project Nessie raised prices where rivals' repricing software was likely to follow, and the FTC puts the take at more than $1 billion over six years. The core federal claims go to trial in October 2026.

Publishers:cryptobriefing.com

Reality

Evidence34
Adoption52
Hype gap+18
Incentives74
Confidence42