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Nike Direct — project — Clarity Today

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Nike Direct

Nike's direct-to-consumer business spanning digital and owned stores; fell 7% in the reported fourth quarter with digital down 12%.

Current clusters

invest1 distinct publisher

Nike is winning back the channel it broke and losing almost everything else

Wholesale is back to $6.6 billion and running has five double-digit quarters. Strip wholesale out and the rest of Nike shed roughly $365 million in the fourth quarter.

Publishers:fortune.com

Reality

Evidence55
Adoption42
Hype gap+12
Incentives58

Confidence54