other
Non-volatile memory technology underlying SanDisk's storage products and enterprise SSDs.
No evidence-backed relationships are recorded.
The Verge expects Apple to raise iPhone prices this week, but the decision that set this up was Micron's in 2021, when it concluded only new plants could add capacity. Memory has stopped being a deflationary line item.
Reality
On TrendForce's numbers the memory bill grows 117% next year while the budget it sits inside grows 50%, which is why a headline capex print has stopped telling you how much compute actually got added.
Reality
IDC now expects the steepest annual smartphone contraction on record in 2026, with revenue still growing. The memory bill has stopped being something vendors can absorb.
Reality
Micron, Sandisk, Seagate and Western Digital ran 500% to 900% and more since the start of 2025. The recent reversal is the first real market test of the thesis behind it.
Reality
A projected 200 percent NAND spike on top of 2025's 40 to 80 percent surges turns capacity planning into procurement exposure. Six-month lead times mean the hedge lands before renewal, not at it.
Reality
The company promises about 80 percent gross and 75 percent operating margins through fiscal 2030 plus all excess cash back. Contracted volume, not scarcity talk, is the mechanism.
Reality