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Major League Soccer

Men's United States league whose late-February starts are cited as precedent and whose 2027 shift to a summer-to-spring calendar changes venues the NWSL shares.

Current clusters

invest1 distinct publisher

NWSL spreads 30 matches over 262 days to straddle the 2027 World Cup

The league's own midpoint figures show more than 11,000 fans a match, up a tenth, and 3.1 million followers, up a quarter. The 2027 calendar asks whether the gate number holds through February cold and a two-month pause.

Publishers:fortune.com

Reality

Evidence54
Adoption61
Hype gap+18
Incentives71

Major League Soccer — company — Clarity Today

Confidence63