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YouTube's annual event for creators, at which the platform presents changes to its creator-facing products.
At Made on YouTube the company put a background agent on creators' back catalogs and gave its own optimizer the last word on which cut of a video stays up. It declined to share data on whether any of it works.
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YouTube will let creators order their vertical clips as episodic series. The format ran up 6.5 billion views on the platform in six months, and the industry behind it is projected to make $14 billion in 2026.
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Custom Feeds lets US viewers type what they want to watch and get a homepage built from it. YouTube designed the tab as a low-stakes place to experiment after testers proved unwilling to steer the real recommendation algorithm.
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