product1 distinct publisher
ICO guidance turns an unsubscribe into a row you have to keep
The UK regulator's direct-marketing guidance says the right answer to an opt-out is a suppression list rather than deletion, which means your erasure job and your campaign tooling have to agree on which identifiers survive.
Publishers:ico.org.uk
Reality
- Evidence78
- Adoption
- Insufficient
- Hype gap+5
- Incentives30
- Confidence