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company

Automattic

Automattic is a tech company behind WordPress.com, Tumblr, WooCommerce and other web publishing platforms, led by Matt Mullenweg.

Known aliases

  • Automattic Inc.
  • Автоматтік

Relationships

No evidence-backed relationships are recorded.

Current stories

product3 publishers

Matt Mullenweg fills Automattic's board with two authors and two IRL co-founders after a failed ouster

Matt Mullenweg's 84% vote returned him to control of Automattic 33 hours after its board put him on leave. For businesses on WordPress.com, WooCommerce or Tumblr, that vote is the governance they are buying into, whoever he names to the board.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 28%
Investor
Investor 45%

Reality

Evidence60
Adoption
Insufficient
Hype gap+10
Incentives70
Confidence62
product3 publishers

Mullenweg declares himself back in control of Automattic while the company still says he is on leave

Automattic put Matt Mullenweg on paid leave on Wednesday and made its CFO interim CEO. Two days later Mullenweg told staff on Slack that the board is back in agreement, and no board member has confirmed it.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 32%
Investor
Investor 41%

Reality

Evidence62
Adoption
Insufficient
Hype gap−20
Incentives65
Confidence60
build1 publisher

Automattic's CFO held the CEO job for 2,000 minutes

Matt Mullenweg went on leave last Thursday and was back by Saturday, with CFO Mark Davies standing in between the two notices. The company timed the absence to the minute and has declined to explain what changed.

Publishers:thenewstack.io

Reality

Evidence42
Adoption
Insufficient
Hype gap+16
Incentives64
Confidence55