project

Ask YouTube

Chatbot-style addition to YouTube search that answers questions about video content, including product questions.

Current clusters

product1 publisher

Ask YouTube will answer product questions with comparison tables built from creators' videos

YouTube's expanded Ask YouTube search will compile videos and outside sources into comparison tables on the results page. The company's stated measure for what that does to creators is watch time, a platform-wide total.

Publishers:cnet.com

Reality

Evidence42
Adoption20
Hype gap+25
Incentives70
Confidence52

product1 publisher

YouTube ships prompt-built feeds as a side tab after testers feared messing up their algorithm

Custom Feeds lets US viewers type what they want to watch and get a homepage built from it. YouTube designed the tab as a low-stakes place to experiment after testers proved unwilling to steer the real recommendation algorithm.

Publishers:wired.com

Reality

Evidence55
Adoption18
Hype gap+18
Incentives62
Confidence55