Topic
Publishing machine-readable entity data such as Schema.org types on web pages.
The CLI does generative engine optimization, but GEO means geographic across most of the indexed web, so a model given only the name picked the wrong sense and then supplied a vendor to fit it. Closing the gap took three files.
Reality
Before starting a column about getting cited by LLMs, a developer curled medium.com/robots.txt and found GPTBot, ClaudeBot and six other agents disallowed. Common Crawl and Google-Extended are still allowed.
Reality
Decodo's own runs on ten pages put raw HTML at 3 to 24 times the token count of the same pages as Markdown, with every model still answering correctly and the JSON-LD fields lost in the conversion.
Reality
A dev.to run extracted 124 atomic claims from the author's own content strategy and sent 25 to verifiers told to default to refuted. Twelve died, among them both premises the plan was built on.
Reality
Aggarwal et al. report visibility gains of up to roughly 40% inside generated answers, but the benchmark supplies the source documents, so the number scores selection and leaves crawl and index eligibility upstream of anything you can format.
Reality
Richard Lemon published the structured data he ships by default, with one rule that does most of the work: nothing goes in the markup unless a visitor can see it on the page.
Reality