build1 publisher
Flat payments with fewer leads lift a higher-ed funnel from 7.8% to 9.4%
A higher education case study credits schema and entity-gap work with a 20% rise in lead-to-payment conversion at two universities. Payments stayed flat and lead volume fell, so the rate had to rise whether or not any single lead improved.
Publishers:dev.to
Reality
- Evidence17
- Adoption12
- Hype gap+55
- Incentives85
- Confidence60