Topic

Streaming monetisation

The methods subscription video services use to raise revenue per viewer, including ad-supported tiers, price increases, password-sharing limits and commerce features.

Current clusters

invest1 publisher

Amazon multiplies its shoppable Prime Video catalogue sixfold in a year

Shop the Show now covers more than 8,000 Prime Video titles and the new Shop the Scene runs on 600 of them, while the conversion evidence is a YouGov survey in which 0.4% of US adults bought after a placement.

Publishers:fortune.com

Reality

Evidence40
Adoption32
Hype gap+30
Incentives76
Confidence55