product1 distinct publisher
Software spend is weakening for three reasons, and the cycle is only the fourth
UBS asked 12 Fortune 500 CIOs and CTOs why software budgets softened. Price-increase backlash, AI crowding out and mix shift all ranked above macro, and nobody blamed seasonality.
Publishers:ubs.com
Reality
- Evidence34
- Adoption
- Insufficient
- Hype gap+18
- Incentives72
- Confidence46