leadership1 distinct publisher
Barclays' $102bn ChatGPT ad forecast fits inside a single Google revenue line
Barclays puts ChatGPT at $102bn of advertising by 2030, under half of Google's $224bn search line. Almost all of the growth in that model comes from a twentyfold rise in revenue per query, which is where the uncertainty sits.
Publishers:ppc.land
Reality
- Evidence55
- Adoption
- Insufficient
- Hype gap+38
- Incentives68