Topic

Sales and marketing software

Software category covering CRM, marketing automation, advertising measurement, sales intelligence and customer support tools that businesses use to find, sell to and keep customers.

Current clusters

invest1 publisher

Six rounds took about 30% of the $7.5 billion raised by sales and marketing startups

Crunchbase counts $7.5 billion across 830 sales, marketing and CRM rounds so far in 2026. The six biggest disclosed deals hold about $2.3 billion of that, leaving roughly $6.3 million apiece for the other 824.

Publishers:news.crunchbase.com

Reality

Evidence58
Adoption46
Hype gap+18
Incentives62
Confidence56