science1 distinct publisher
How 747 students read a cannabis ad predicted their intentions better than the ad itself
Cannabis marketing sits in a gap alcohol advertisers were pushed out of decades ago. A Washington State experiment shows what young adults take from those ads, and why that is still short of an effect a regulator could cite.
Publishers:phys.org
Reality
- Evidence38
- Adoption
- Insufficient
- Hype gap+22
- Incentives62