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Product de-bundling and re-bundling — Clarity Today

Topic

Product de-bundling and re-bundling

Extracting a valuable capability from an experimental product into the flagship while repurposing the leftover shell as a separate standalone product.

Current clusters

product1 distinct publisher

PostHog de-bundled its own flagship, and only half of it survived

PostHog cannibalized its agentic Code product: self-driving shipped inside Web, the leftover shell became Desktop, and the company says Desktop still has no product-market fit.

Publishers:newsletter.posthog.com

Reality

Evidence42
Adoption26
Hype gap−18
Incentives74

Confidence56