invest1 publisher
Amazon multiplies its shoppable Prime Video catalogue sixfold in a year
Shop the Show now covers more than 8,000 Prime Video titles and the new Shop the Scene runs on 600 of them, while the conversion evidence is a YouGov survey in which 0.4% of US adults bought after a placement.
Publishers:fortune.com
Reality
- Evidence40
- Adoption32
- Hype gap+30
- Incentives76
- Confidence55