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On co-CEO credits CloudTech innovation and a premium strategy for its $4 billion brand, with a Federer Instagram post sparking one celebrity tie
David Allemann's account of On's growth runs through CloudTech, a Roland Garros post and a tennis movie. LightSpray, the robotic process billed as first of its kind, appears only in the host's introduction.
Publishers:fastcompany.com
Reality
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- Adoption
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- Hype gap+38
- Incentives75
- Confidence55