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Panic Buying and Shortage Dynamics

The 2020 toilet paper episode as a case of demand-driven scarcity with uninterrupted production, invoked as a template for 2026.

Current clusters

invest1 distinct publisher

Canada taxes American wood pulp at twice the rate of finished toilet paper

Ottawa's retaliation list covers close to 900 US products from September 8, and the paper line items point the price pressure north of the border rather than at American shelves. Fortune's own reporting on 2020 says the mills never stopped running.

Publishers:fortune.com

Reality

Evidence44
Adoption58
Hype gap+27
Incentives66

Confidence51

Panic Buying and Shortage Dynamics — Clarity Today