Topic

Marketing Technology

Software category covering the tools brands use to research buyers, measure brand visibility and automate marketing work.

Current clusters

invest2 publishers

Sequoia and Kleiner Perkins double Profound's valuation to $1.8bn seven months after Lightspeed's round

The $180m Series D sells roughly the same tenth of the company that $96m bought in February, and the performance figure behind the new price is revenue tripling in six months. Profound counts more than 1,000 enterprise brands.

Publishers:techfundingnews.comthesaasnews.com

Reality

Evidence38
Adoption55
Hype gap+30
Incentives72
Confidence55

product2 publishers

Profound raises $180M to sell brands a sampled view of what buyers ask ChatGPT

The Series D values the two-year-old marketing startup at $1.8 billion. Its prompt data comes from opted-in consumer panels, and the mention-frequency score a brand sees on the dashboard is a sample estimate.

Publishers:siliconangle.comtechcrunch.com

Reality

Evidence42
Adoption48
Hype gap+30
Incentives72
Confidence55