invest1 publisher
Mercury alone drew more chatbot recommendations than all banks combined in AIVO's small-business test
ChatGPT, Gemini and Perplexity recommended fintechs 1,345 times and banks 452 in 2,160 chats with researchers posing as small-business owners. Because the final prompt asked how to open an account, banks that still require a branch visit face a gap that tagging their websites may not close.
Publishers:americanbanker.com
Reality
- Evidence55
- Adoption
- Insufficient
- Hype gap+30
- Incentives
- Insufficient
- Confidence50