security1 distinct publisher
Meta's 95% certainty bar turns suspected scam advertisers into premium customers
Documents reviewed by Reuters put Meta's projected 2024 scam and banned-goods ad revenue near $16 billion, while a February 2025 internal plan set aside $135 million in forgone revenue to curb suspicious advertisers.
Publishers:news.risky.biz
Reality
- Evidence44
- Adoption
- Insufficient
- Hype gap+14
- Incentives76
- Confidence