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In-Store Retail Advertising — Clarity Today

Topic

In-Store Retail Advertising

Screen-based advertising at the point of purchase, including 4K in-store television networks across warehouse club, big-box, pharmacy, electronics and grocery locations.

Current clusters

product1 distinct publisher

Perion pays about $1,600 a store for exclusive screens at the point of purchase

Up to $12m in cash buys exclusive inventory in more than 7,450 warehouse club, big-box and healthcare locations, at four times the EBITDA Perion expects that business to earn in 2027, and before anyone has agreed how an in-store impression gets counted.

Publishers:thenextweb.com

Reality

Evidence38
Adoption55
Hype gap+32
Incentives76

Confidence36