invest1 distinct publisher
KB Home is selling choice because it cannot sell price
Built-to-order homes hit 73% of net orders, up from 57%, in a quarter when revenue fell 27% and earnings fell 75%. The mix shift is a margin defence, not a demand story.
Publishers:fortune.com
Reality
- Evidence42
- Adoption48
- Hype gap+28
- Incentives71
- Confidence44