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Hollywood AI labor bargaining

Contract negotiation between US entertainment unions and film and television employers over how generative AI, synthetic performance and digital likenesses may be used in production.

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SAG-AFTRA's AI guardrails attach to the employer that deploys the tool

The Verge asked Disney, Netflix, Amazon and Lionsgate what they make of the industry's extinction warnings and got no reply. SAG-AFTRA's chief negotiator answered by describing a contract that binds US entertainment employers, with OpenAI, Anthropic and Google outside it.

Publishers:theverge.com

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Evidence55
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Insufficient
Hype gap+18
Incentives75
Confidence55