product1 publisher
Google must connect AdX and DFP to Prebid within 60 days
The unsealed 106-page opinion keeps Google's exchange intact but ends the rule that DFP publishers route through it, and it sets six years of outside oversight whose scope the reporting still disagrees on.
Publishers:thenextweb.com
Reality
- Evidence60
- Adoption
- Insufficient
- Hype gap+15
- Incentives55
- Confidence58