Topic

Korean Wave (Hallyu)

The global spread of South Korean popular culture, including K-pop, film and television, and the consumer products that follow it such as food and cosmetics.

Current clusters

invest1 publisher

CJ's 12 trillion won North America target turns the Korean Wave into shelf space

CJ wants North American sales up from about 8 trillion won to 12 trillion by 2028. The 33% growth rate behind the pitch came mostly from buying a frozen pizza maker.

Publishers:en.sedaily.com

Reality

Evidence40
Adoption60
Hype gap+20
Incentives75
Confidence50