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Topic

Fintech Distribution Strategy

Using an owned merchant estate or wallet base as a proprietary channel to acquire users on the other side of the business.

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invest1 distinct publisher

Block pays 10% cash back for a year to wire 30,000 Square sellers into Cash App

Dorsey's 2024 pitch for melding Square and Cash App finally has a distribution number attached. The rebate that pulled the merchants in is capped at $10 a ticket and funded by Cash App for twelve months.

Publishers:americanbanker.com

Reality

Evidence48
Adoption36
Hype gap+22
Incentives62

Confidence54

Fintech Distribution Strategy — Clarity Today