product1 publisher
Not Boring tells startups to build the one product an incumbent loses money by copying
An essay from Not Boring makes counter-positioning the moat available before scale, citing Ramp's spend-less card and Base Power's electricity subscription, alongside two examples that ignored the advice and sold for billions.
Publishers:notboring.co
Reality
- Evidence34
- Adoption
- Insufficient
- Hype gap+20
- Incentives55
- Confidence44