Topic

China outbound tourism

Travel by mainland Chinese residents to destinations abroad, one of the largest sources of international visitor spending and a demand line watched closely by Asian hotels, airlines and retailers.

Current clusters

invest1 publisher

Busan's 119.5% Rise in Chinese Bookings Implies a Base Below 2% of Korea's Total

AllMyTour counted a 6.5% rise in Chinese bookings across South Korea over the Mid-Autumn and National Day holidays. Busan rose 119.5% against Seoul's 4.2%, and those three figures fix how small Busan's base still is.

Publishers:en.sedaily.com

Reality

Evidence38
Adoption45
Hype gap+30
Incentives72
Confidence45