leadership1 publisher
Citi turns 6.5 billion annual card transactions into an advertising business
The bank says its new Commerce Media unit will sell brands access to more than 70 million customers based on their spending histories, and cardholders who do not want those ads have to opt out.
Publishers:businessinsider.com
Reality
- Evidence34
- Adoption27
- Hype gap+33
- Incentives80
- Confidence61