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Topic

Canadian auto market

New-vehicle sales and imports in Canada, including the country of origin of vehicles sold there.

Current clusters

invest1 publisher

US-built cars lose a fifth of their share of Canada's new-car market in a year

US-built cars fell to 28.4% of Canadian new-vehicle sales in the first half of 2026 from 35.4% a year earlier, JD Power Canada data show. Japanese and Korean builders took more than half of that lost share, and the US levy on Canadian cars and parts is expected to reach 50% in January.

Publishers:fortune.com

Reality

Evidence55
Adoption
Insufficient
Hype gap+20
Incentives60
Confidence50