Topic

Business messaging

Paid channels through which companies message customers on consumer apps, typically governed by approved message templates, time-limited free-form reply windows and per-message billing.

Current clusters

build2 publishers

Verifying a WhatsApp number by MCP relays Meta's one-time code through the agent's chat

Meta's new WhatsApp Business Tools MCP server lets Claude or Codex add a number, wire the webhook and manage approved templates, and the developer finishes verification by pasting Meta's SMS code into the same conversation.

Publishers:mezha.netthenewstack.io

Reality

Evidence62
Adoption18
Hype gap+15
Incentives72
Confidence60