Topic

Automated A/B testing

The practice of serving variant versions of content to separate audience segments and selecting a winner by a measured metric, often without further human input.

Current clusters

product1 publisher

YouTube's video A/B test promotes its own winner after seven days

At Made on YouTube the company put a background agent on creators' back catalogs and gave its own optimizer the last word on which cut of a video stays up. It declined to share data on whether any of it works.

Publishers:theverge.com

Reality

Evidence58
Adoption20
Hype gap+38
Incentives78
Confidence60