Topic

Apple Retail

Apple's network of company-owned stores, covering their design, staffing, and role in the company's sales and service business.

Current clusters

product1 publisher

Apple gave a merchandiser fifteen months to open its first two stores

Ron Johnson ran merchandising at Target before Steve Jobs hired him to build Apple's stores. His new book describes a customer encounter staged by a merchant, with inventory management as one job on a list of ten.

Publishers:macrumors.com

Reality

Evidence58
Adoption: Insufficient
Hype gap+12
Incentives78
Confidence57

product4 publishers

Apple reinstalls dedicated Genius Bars where its stores' video walls now hang

Bloomberg's Mark Gurman says the renovation also moves online order pickup and Today at Apple into ten-foot wooden bays along the sides of stores, with locked drawers for orders and instructors' devices.

Publishers:9to5mac.comdigitaltrends.commacrumors.commacworld.com

Perspective Coverage

4 publishers

Builder: Builder 16%
Operator: Operator 55%
Investor: Investor 29%

Reality

Evidence34
Adoption15
Hype gap+26
Incentives58
Confidence50