product2 distinct publishers
a16z draws the build-vs-buy line at the edge of the incumbent's own record
Salesforce, Docusign, Atlassian and Klaviyo are all marketing agents that act on their own records. Andreessen Horowitz's case for building anything on top now rests on whether your job needs data those records never held.
Reality
- Evidence28
- Adoption20
- Hype gap+22
- Incentives76