product1 distinct publisher
Perion pays about $1,600 a store for exclusive screens at the point of purchase
Up to $12m in cash buys exclusive inventory in more than 7,450 warehouse club, big-box and healthcare locations, at four times the EBITDA Perion expects that business to earn in 2027, and before anyone has agreed how an in-store impression gets counted.
Publishers:thenextweb.com
Reality
- Evidence38
- Adoption55
- Hype gap+32
- Incentives76