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Leadership1 publisher3 min readPublished

Woodman's 62% voting power settles GoPro's merger before Markiplier votes

The creator who took 8.5% of GoPro and would collect about $15 million from the Starman Optical deal says he would vote against it, which shows what an economic stake is worth when the founder holds the ballots.

The Board Room · Leadership desk

Photograph accompanying Woodman's 62% voting power settles GoPro's merger before Markiplier votes
Photo: businessinsider.com

What happened

  • Mark Fischbach, the YouTube creator Markiplier, told Business Insider he is disappointed with GoPro's planned merger with an optical transceiver company and would vote against the deal.
  • His stake reached 8.5% in July, making him GoPro's largest external shareholder, and the position sparked a meme-stock rally once Bloomberg published an interview about it on August 30.
  • The merger terms would pay him about $15 million in cash, calculated as $1.14 for each of his 13.5 million shares, with existing holders retaining roughly 10% of the merged company.
  • As of May, founder and chief executive Nick Woodman held about 62% of GoPro's voting power, enough for his support of the Starman merger to override every other shareholder's objection.
  • A GoPro spokesperson said the company will keep investing in consumer and professional cameras, citing Woodman's September 3 letter calling cameras part of the company's core DNA and reason for being.

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Why it matters

  • constraint Creator-led retail money at a founder-controlled company reaches the share price and stops there; the outcome belongs to whoever holds the supervoting block, whatever the largest outside holder says publicly.
  • contradiction GoPro's assurance that cameras are its reason for being and its choice of an optical transceiver partner have to be reconciled by the same management, and the only instrument on offer so far is a letter.
  • exposure The paper trail Fischbach made while learning the rules, including a Schedule filed weeks after the trigger date and a sponsored video that gained its disclosure afterwards, is the most examinable part of his position.
  • precedent Boards courting a creator shareholder should price in a public dissenter at announcement, because the audience that lifts the stock is the same channel that carries the objection to it.

The arithmetic of control here is not close. Fischbach's 13.5 million shares are 8.5% of GoPro [3][5], which puts roughly 159 million shares on the register [1], and Woodman's roughly 62% of the voting power as of May is more than seven times the economic weight of the largest outside holder [11][4]. Business Insider states the practical effect: Woodman's support for the Starman deal overrides objections from other shareholders [11]. A holder in that position holds a large stake but cannot swing the outcome.

The cash figure is also the smaller half of the question. At $1.14 a share, 13.5 million shares come to $15.39 million [2], and existing shareholders keep about 10% of the merged company [6]. GoPro closed Wednesday at $1.42 [8], which values Fischbach's holding at about $19.2 million, some $3.8 million above the cash leg alone [3]. What he objects to is what the retained sliver gets invested in: he told Business Insider he is worried the company loses its camera focus and moves into optical connectors for AI data centres [9].

The sequence is straightforward on its face: a creator bought a low-priced hardware stock, talked about it on Bloomberg, watched a rally follow, and is now unhappy that the board used the window [13][4]. What that sequence leaves out is the one asymmetry he still holds. He says he has not sold [14], and the audience that moved the price is the same channel that can carry the dissent. It is a reputational cost management pays in public, and for an 8.5% holder without supervoting shares it is the only lever on the board.

The record does not settle whether Woodman's May tally of about 62% still stands at the vote [11], whether the merger carries any minority approval condition, or what Fischbach actually paid: the roughly $5 million profit figure assumes he bought everything on July 13 [7], which implies an average cost near $0.77 a share [5], and he did not respond to a request for more detail [16].

The disclosure trail is the part a lawyer reads first. Passive holders crossing 5% must file with the SEC within five business days; Fischbach's filing is dated August 20 and says he crossed on July 13 [12], 38 calendar days earlier [6]. He said he did not immediately realise the obligation, because nobody emails you and the owner has to calculate it from outstanding shares [17]. He also posted a sponsored GoPro video in late August and added a disclosure to the description afterwards [15]. Nothing in the record says either has drawn a consequence.

If the deal closes on these terms, GoPro's camera commitment rests on a September 3 letter from the CEO who controls the vote [10][11], and the claim of anyone who owns GoPro because it makes cameras sits inside a 10% residual stake in a company whose new business includes optical transceivers [6][1]. That is the trade the vote decides, and one 8.5% shareholder does not decide it.

What to watch

  • Whether the proxy shows Woodman's voting power still near 62% at the record date, or diluted below a majority.
  • Whether GoPro's merger documents attach any camera-business covenant to the roughly 10% retained stake, rather than leaving it to a CEO letter.
  • Whether the Schedule filed 38 days after the July 13 trigger date draws any regulatory notice.
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