Invest1 publisher3 min readPublished
Moatti prices counter-positioning at twice what proprietary data earns across 576 AI rounds
An analysis of 576 venture-backed AI B2B companies puts counter-positioning at 5.3x enterprise value per dollar raised and proprietary data at 2.6x, on a metric whose denominator is money raised.
The Investor · Invest desk

What happened
- SC Moatti applied Hamilton Helmer's 7 Powers framework to Crunchbase data on 576 venture-backed AI B2B companies that each raised $50 million or more since the start of 2025.
- Counter-positioning turns up in 5% of that dataset and carries a median enterprise value of 5.3x per dollar raised, the highest multiple of any power in the analysis.
- Network economies appear in the same 5% share and command 4.2x, which the analysis calls the most capital-efficient path to a strong valuation premium available to founders today.
- Cornered resources, meaning proprietary data, unique IP and exclusive access, show up in 44% of the companies and carry the worst multiple in the set at 2.6x.
- Moatti also counts 97% of the products nominated for this year's Products That Count Product Awards as deeply integrated with AI.
Compiled by The InvestorSomething wrong?How this is made
Why it matters
- constraint Ranking by enterprise value per dollar raised rewards restraint in fundraising: take a bigger round at the same valuation and the score falls without the business changing.
- decision About 253 of these companies have already banked $50m-plus rounds on the story the analysis prices lowest, and assembling proprietary data competes for the same dollars as getting a second side of a network to commit.
- exposure An investor paying the top multiple is buying a claim about a rival's willingness to cannibalise itself, and that claim is only settled after the incumbent has declined to respond.
The multiple's denominator is money raised. Double the capital at an unchanged enterprise value and the multiple halves [7]. So the 5.3x on counter-positioning and the 2.6x on cornered resources [4][6] rank how little a company needed alongside how well it is defended. Per dollar raised, counter-positioning prices at about 2.04 times cornered resources [1], and about 1.26 times network economies [8].
The subgroups are small. Five percent of 576 is roughly 29 companies [2], so the top multiple in the analysis is a median across about 29 firms, while the 44% in cornered resources is about 253 [3]. Every company in the set closed a round of $50m or more since the start of 2025 [1]. At that floor the sample holds at least $28.8bn of capital [4], with about $12.65bn of it sitting in the category the analysis scores worst [5].
Two orderings in the piece do not line up. Cornered resources at 44% is called the second-highest prevalence in the dataset, and switching costs at 37% is called the most crowded power [6][7]. The article does not disclose a switching-costs multiple, or whether one company can be counted under more than one power [14]. Take the four disclosed shares at face value and 10% of the sample sits in the two powers SC Moatti endorses against 81% in the two she calls traps [6].
Moatti wrote in Crunchbase News that a pitch still leading with the use of AI is describing infrastructure, not a business [8][15]. Her case against the crowded 44% is that investors have watched too many proprietary datasets get eroded by foundation models and synthetic data. On her account, a data advantage which does not compound in ways that get harder to replicate over time is not a moat [12]. Her case against switching costs is cost of construction: baked-in instrumentation, institutional memory and rearchitecture risk mean expensive sales cycles first [13].
Counter-positioning, in her account, is a bet on someone else's income statement. Blockbuster could have matched the subscription model but doing so would have gutted the late-fee revenue that kept its stores alive, so it did not, until it was too late [11]. "The incumbent sees the threat. They choose not to respond. That rational inaction is the moat," Moatti wrote [9]. The diagnostic she offers founders is whether a well-resourced incumbent could copy the model, with the right answer being "technically yes, but it would cost them more than it would cost us to build" [10].
I would put more weight on the 4.2x than on the 5.3x. Network economies are countable at the time of the cheque: participants on each side, and whether the second side committed. That is the cold-start problem she says a better-funded rival with a better model still cannot buy [17][5]. Counter-positioning is a forecast about how a competitor will price its own cannibalisation, and it is confirmed only after that competitor declines to respond [9]. The counter-thesis is that enterprise value per dollar raised is the number a venture buyer actually transacts on, so a 2x gap in entry price [1] is real money whatever caused it.
What would settle it is the next round. If the roughly 29 counter-positioned companies [2] hold 5.3x on a larger denominator while the 253 in cornered resources [3] slip under 2.6x, the classification predicted something. If the 44% re-rate upward as their datasets compound, the 2.6x was a 2025 funding-market price and not a verdict on the business.
What to watch
- Next-round marks for the roughly 29 counter-positioned companies: whether 5.3x survives a larger denominator.
- Whether the full analysis publishes a switching-costs multiple and states if the seven powers are mutually exclusive.
- Whether the 44% cornered-resources cohort re-rates above 2.6x as foundation models and synthetic data keep eroding proprietary datasets.