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Invest1 publisher3 min readPublished

Pump.fun's $12m week puts token issuance above every lending market in crypto

A Solana memecoin launchpad ranked third in seven-day protocol revenue behind Tether and Circle, according to DefiLlama data. The dollars are real; the durability is the open question.

The Investor · Invest desk

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What happened

  • Pump.fun, a platform that lets anyone launch a memecoin in under two minutes, pulled in roughly $12 million in 7-day revenue according to DefiLlama data, ranking third highest-earning protocol across all of crypto.
  • Tether ranked first with $111.88 million in 7-day revenue.
  • Circle ranked second with $44.45 million in 7-day revenue.
  • The memecoin launchpad is generating more weekly revenue than virtually every DeFi protocol, DEX, and lending platform in crypto.
  • Pump.fun is Solana-based and charges fees on bonding-curve trades for newly created tokens, collects graduation fees when those tokens migrate to decentralized exchanges, and earns additional income from PumpSwap, its companion trading product.

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Why it matters

A platform that lets anyone launch a memecoin in under two minutes took in roughly $12 million of revenue over seven days, ranking third among all crypto protocols behind Tether at $111.88 million and Circle at $44.45 million, according to DefiLlama data cited by Crypto Briefing [1][2][3]. Crypto Briefing frames the result as Pump.fun out-earning virtually every DeFi protocol, DEX and lending platform in the industry over the same window, which is the part worth sitting with: the highest-margin activity onchain is not credit or market-making, it is issuing things to speculate on [4].

The mechanism is unglamorous. Pump.fun charges fees on bonding-curve trades for newly created tokens, collects a graduation fee when those tokens migrate to decentralised exchanges, and takes further income from PumpSwap, its own trading venue [5]. Fees over the trailing 24 hours were $1.62 million and 30-day revenue was $40.51 million [6][7]. The source calls the current pace roughly in line with recent performance rather than a spike [8], though the arithmetic shows a modest premium: $40.51 million over 30 days is about $1.35 million a day, while $12 million over seven days is about $1.71 million a day, roughly 27 percent higher [9].

Cumulative revenue since launch in early 2024 is over $1.2 billion, accumulated across multiple waves of memecoin enthusiasm rather than one mania [10][11]. At the current 30-day pace, that entire history is worth about 30 months of run-rate revenue, which tells you how compressed the earning period has been [12]. Half of all revenue goes into buying PUMP on the open market and burning it, implying roughly $600 million of cumulative buybacks and about $6 million in the reported week [13][14][15].

The comparison to the stablecoin issuers is where the quality difference shows. Tether and Circle earn primarily from yield on reserve assets, essentially Treasury rates applied to tens of billions in deposits, so their revenue is a function of macro conditions and float size [16]. Pump.fun's revenue is a pure function of onchain trading activity [17]. In dollar terms the launchpad is at 10.7 percent of Tether's week and 27 percent of Circle's [18][19]. In duration terms it is not comparable at all: float and rates move slowly, and speculative churn does not. Crypto Briefing notes that Hyperliquid, one of the breakout perpetuals venues of 2024-2025, has consistently ranked behind Pump.fun during periods of elevated memecoin trading, which is a conditional worth reading closely [20].

The buyback design carries the same cyclicality. Because the burn is fixed at half of fee income, its purchasing power falls in exact proportion to revenue, so support for the token weakens precisely when activity does [21].

What to watch: whether the seven-day pace holds above the 30-day average or the ratio inverts, which is the earliest read on whether this is a new plateau or the top of a wave [9]. Watch the mix between bonding-curve fees, graduation fees and PumpSwap, since a venue with its own DEX has a different revenue profile than a pure issuance toll [5]. And watch whether the pattern of revenue accruing across successive waves continues, or whether the cumulative figure stops moving [11].

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