Meta crowdsources the evidence that Muse pays for itself

One user said Muse got back the money on a book subscription his wife had forgotten to cancel a year earlier, and another said the agent turned up an unused $200 Verizon gift card ^[7][8]. Both are one-time recoveries. A year of the top plan costs $1,200 and a year of the cheaper one costs $240 ^[2][1], so the gift card covers two months at the higher price ^[5].

Wang pitched the target at $1,000. A year of the top plan costs $200 more than that ^[3].

Only one claim in the thread is built to arrive again. Devoy's insurance switch changes a bill that comes every year, and at his figure it is nearly three times the annual cost of the top plan ^[4]. Coinbase product manager Nick Prince wrote on X that Muse saved him $1,250 at a car dealership by steering him away from upsells and a large fee ^[9]. That is a one-time saving at one dealership. Axios also highlighted a user who said the agent caught a fraudulent recurring charge their bank had missed ^[10], and stopping a charge like that saves money every month after.

None of the savings in the thread, from staff or anyone else, come with independent before-and-after figures, TNW reported ^[4]. Neither Business Insider's Matthew Loh nor TNW put a number on how many replies came from Meta staff ^[3]. Wang runs the lab behind Muse Spark, the model Muse is built on, so the challenge also demonstrates his own team's work ^[12].

Muse became the most downloaded free iPhone app in the US within about ten days of launch, ahead of ChatGPT and Instagram, Axios reported, and Business Insider said it also reached the top of Google Play ^[14]. The rankings count downloads. Truist's Youssef Squali has a base case in which Muse adds $28.5bn a year to Meta's revenue by 2030 through subscriptions, commerce and developer access, TipRanks reported ^[13].

The merchant side moved in a day. PayPal said on X on Tuesday that its customers can shop and check out through Muse at PayPal merchants worldwide, Harshita Tyagi reported for Stocktwits ^[16], which adds to the Stripe Link checkout Muse shipped with, according to PYMNTS ^[17]. Shopify signed on the same day, with chief executive Tobi Lutke writing on X that Shop Pay checkout would work through Muse on all Shopify stores ^[18]. Shopify's shares rose about 7%, according to 24/7 Wall St ^[20], and Zuckerberg promised "more partnerships like this" in his own post on the deal ^[19].

Whether the saving arrives again next year without anyone touching it, and whether it is net of the subscription price, is what the person approving the renewal has to work out. A one-time $200 recovery against a $1,200 plan is a cost. The speaker matters here, because a dollar figure from someone whose employer ships the product is a testimonial. By that test the thread holds one claim with a number attached that would cover a second year at $100 a month, and it is the car insurance.