Skip to content

Build1 publisher3 min readPublished

Intel's CEO warns AI memory demand is squeezing mid-priced laptops and phones

Lip-Bu Tan told an AI infrastructure forum in Santa Clara that memory supply is delaying projects and making parts hard to secure for cheaper devices; the price multiple reported alongside him is harder to use.

The Engineer · Build desk

Photograph accompanying Intel's CEO warns AI memory demand is squeezing mid-priced laptops and phones
Photo: sedaily.com

What happened

  • Intel chief executive Lip-Bu Tan told an AI infrastructure forum in Santa Clara on September 15 that limited memory supply is delaying projects and making components hard to secure for mid- and low-priced phones and laptops.
  • TrendForce's third-quarter mobile-memory outlook projected contract prices rising 8% to 13% quarter over quarter, with growth slowing as restocking finished and demand softened.
  • SK hynix's August product presentation included low-power DRAM modules optimised for AI servers, drawn from the same part family that supplies phones and laptops.

Compiled by The EngineerSomething wrong?How this is made

Why it matters

  • constraint Because the substitution Micron describes happens in fab capacity, a buyer cannot specify around it by picking a different DDR part number; the choice is made upstream of the bill of materials.
  • contradiction Tan's account of worsening scarcity and TrendForce's account of decelerating price growth cover the same period, so the segment your parts sit in and the terms your supplier prices on decide which one applies to your order.
  • decision Planning against a multiple or against a quarterly percentage sets a different reserve in a hardware budget, and only one of the two figures arrives with a stated period attached to it.
  • exposure Intel sells the processor that sits beside the constrained part, which leaves its own product cycles dependent on allocation decisions taken inside three other companies.

The two numbers now in circulation measure different quantities. TrendForce's is a quarter-over-quarter move in mobile memory contract prices, projected at 8% to 13% [5]. Compound the top of that band across four quarters and 1.13^4 is 1.63; the bottom, 1.08^4, is 1.36, so a year at that pace is a 36% to 63% increase [14]. Getting to five times takes about 13 quarters at 13% a quarter and about 21 quarters at 8%; seven times takes about 16 and 25 [15]. The five-to-sevenfold figure that Seoul Economic Daily attributes to Tan is therefore describing some other comparison: a different segment, a longer baseline, or spot prices instead of contract terms. The report is silent on the products, the comparison period and the purchasing terms [3], and its English edition cautions that translated quotations may differ from the original wording [4].

The supply side is better documented than the price. HBM stacks memory chips and connects them through a very wide interface, and it sits next to the specialised processors used for heavy AI work [10]. It belongs to the DRAM family, but building it places different demands on manufacturing resources [8]. Micron said in its December 2025 earnings presentation that growing HBM demand puts additional pressure on manufacturing capacity, and that producing more of this specialised memory uses resources that would otherwise support conventional DRAM production [7]. The choice is made in the fab, upstream of the part numbers a buyer can order.

The same goes for low-power DRAM. LPDDR supplies working memory at lower power and goes into phones and laptops [13]. SK hynix's August product presentation included low-power DRAM modules optimised for AI servers [9], so the same family is being sold into the racks.

For TrendForce's band to describe a laptop fleet refresh, two things have to hold: the memory in those machines has to sit in the mobile segment the forecast covers, and the supplier has to price on the contracts it tracks [5]. The forecaster also described price growth slowing as inventory restocking finished and demand softened, while expecting continued shifts toward server memory and HBM to keep prices supported [6]. Tan, as reported, describes scarcity getting worse for mid- and low-priced devices and projects being delayed [2].

It matters where Tan sits in this. Intel does not make the memory; Micron, Samsung Electronics and SK hynix supply the parts used in computing hardware [11], and processor and equipment makers depend on those complementary components being available [12]. The warning comes from the buyer side of the constraint. In a budget review the figure that can be defended is 8% to 13% a quarter on mobile memory contract prices, with the segment and the quarter named next to it [5].

What to watch

  • TrendForce's next mobile-memory outlook, and whether the deceleration it described in the third quarter continues or the 8%-13% band widens.
  • Micron's next earnings presentation, and whether it puts a number on the conventional DRAM capacity being given over to HBM.
  • Publication of Tan's original wording and the products behind the five-to-sevenfold figure, which would make it checkable.
Loading claim ledger
Loading source directory links
Loading share composer
Loading topic controls
Loading related stories