Leadership1 distinct publisher3 min readPublished
A Box sourcing manager argues that AI overruns come from accumulation rather than pricing, which moves the control point away from the contract and toward whoever is measured on daily consumption. Her nominee is procurement.
The Board Room · Leadership desk
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The mechanism here is a missing denominator. A cloud bill and a token bill both grow with use, but cloud consumption attaches to infrastructure somebody provisioned and can point at, while token consumption attaches to an individual deciding to ask a question. Waditwar's formulation is that millions of everyday interactions drive the increase, not any single event [5], which locates the cost in behaviour rather than in an approved deployment. The approval gate sits at the contract, and the purchasing happens downstream of it, daily, by people who have never been shown a price.
The tradeoff is worth naming before anyone volunteers to own it. Governing consumption means metering it, per team and per workflow, or capping it. Metering costs instrumentation work and hands cost visibility to staff who have no basis yet for reading it; capping suppresses the process and operating-model redesign that McKinsey's State of AI associates with the largest value, on the author's summary of it [9]. Whoever owns the token line inherits two measures that pull against each other, and the org chart has to say which one wins.
This is a sourcing manager arguing that sourcing matters more than it used to, on a council platform that prints her employer beside a note that the views are her own [1] [10]. Point taken. The mechanism does not depend on her motive, though; it depends on whether your own AI line has a cost per unit of work that someone can quote. The evidence in the post is thinner than the diagnosis: it points to Deloitte and McKinsey directionally and puts no figure on how large a typical overrun is [13]. We do not know the magnitude, and treating an account drawn from conversations as a measured finding would repeat the error the post is complaining about.
The board-deck version - spend is up because adoption is up, and adoption is what was asked for - leaves out the one number that would explain the bill: a denominator. Deloitte's finding, as the post reports it, is that moving from pilots to scaled deployment makes governance, risk and compliance and demonstrating business value the critical priorities [8], which is the polite phrasing of the same problem. At pilot scale nobody needs a cost per outcome; at production scale the absence of that number is what the finance review finds.
Sequencing is the part operators can act on. On the analogy the post itself uses, the discipline arrives after the bill: cloud consumption came first and FinOps came second [6], and the post credits only two earlier transitions with producing a named management practice at all [14]. That pattern plays out over a decade, and a budget cycle moves much faster than it does. What this budget cycle can settle is the smaller question of who gets measured on consumption, because the hard questions the post identifies (governance, cost, accountability, and whether a use case justifies continued investment [15]) each need a name attached before anyone can answer them. Leave the name blank and next year's planning opens with the same question in the same words [3].
Ranked by verification strength, evidence, and original report placement.
The post sets out a purchasing lineage: hardware, then software licences, then SaaS subscriptions, then cloud computing as consumption, which ultimately gave rise to Cloud FinOps, described as a discipline focused on governing cloud economics rather than simply reducing cloud costs.
The post states that every major technology shift has created a new management discipline, citing ERP requiring enterprise architecture and cloud computing giving rise to FinOps.
The post cites Deloitte's State of Generative AI in the Enterprise as highlighting a shift from pilots and proofs of concept toward scaled deployments, with governance, risk and compliance and demonstrating business value as critical priorities for successful scaling.
The post cites McKinsey's State of AI as finding that organisations generating the greatest value from AI are redesigning business processes and operating models, not simply deploying AI tools.
Prajkta Waditwar is a Senior Technology Sourcing Manager at Box, focused on AI strategy and procurement innovation, and is the author of a Forbes Tech Council post.
The post carries the note: "The views expressed are my own."
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forbes.com
1 article · September 2, 2026
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Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
One contributed column, no figures
Everything traceable in this story comes from a single Forbes Tech Council post written by the person advancing the thesis. The two external anchors — Deloitte's generative AI survey and McKinsey's State of AI — are paraphrased for direction of travel and never quoted with a number, and the pattern of runaway AI spend rests on unnamed, uncounted conversations. Well-argued is not the same as well-evidenced.
A concept, not yet a practice
Nothing in this reporting shows anyone doing this. Token-as-a-Service is described as a concept the author has been exploring — no company running it, no tool, no budget line, no token volume or spend under management. We decline to score adoption rather than read enterprise uptake into a proposal.
The label outruns the receipts
Declaring an era and naming a discipline is a larger move than the material behind it can carry — that material being one sourcing manager's read of her own market conversations. The observation underneath holds up better than the branding on top: consumption pricing really does scatter cost decisions across everyone who types a prompt, and that part needs no coinage. Overstated, then, but by the wrapper rather than the substance.
The remedy names the author's own function
Follow the conclusion: AI consumption should be governed by procurement, argued by a senior technology sourcing manager, in a membership channel where contributors write their own copy and Forbes lends the masthead. The 'views are my own' line distances her from Box; it does not distance her from the discipline the piece nominates to run enterprise AI spending. That is not a reason to dismiss the argument, but it is the frame it was written in.
Certain what was argued, unsure it is true
We can say with near certainty what this post claims — the text is explicit and the author is the primary party. Whether the claims describe the market is unresolved: one publisher, one voice, no corroborating account, and no figure anywhere to bound the problem. So confidence settles where a carefully written opinion belongs, above rumour and well short of established.