Invest1 publisher3 min readPublished
New Seoul apartment complexes lower nearby jeonse prices only within 500 meters
Korea Real Estate Board researchers found large new Seoul complexes cut nearby jeonse prices 2.39% within 500 meters, with no significant effect farther out. Counting new units by district therefore overstates how much relief existing tenants get.
The Investor · Invest desk

What happened
- The Korea Real Estate Board's research institute tracked jeonse prices within 2 kilometers of newly occupied Seoul complexes of 1,000 units or more, from July 2011 to December 2025.
- Stretching the window to 12 months cut the 500-meter effect to minus 1.38%, about 42% smaller than the six-month estimate.
- Seocho's jeonse prices are up 4.53% so far this year, against a national average of 3.64%, according to the Korea Real Estate Board.
Compiled by The InvestorSomething wrong?How this is made
Why it matters
- constraint Relief from a new complex reaches about one sixteenth of the 2-kilometer area studied, so tallies of new units by district overstate how many existing tenants see lower deposits.
- cost Tenants who renew more than 500 meters from a new complex, or after its first half-year of move-ins, get little of the discount the study measured.
- decision Policymakers relying on new units to cool jeonse prices now have to weigh liquidity and demand-side tools; the board's researchers say those must run alongside supply for prices to stabilize.
- contradiction Seocho's rising index looks like a counterexample, but it averages the whole district and runs only through August, at most two months into the six-month window, so it cannot yet test the study.
A 500-meter circle covers one sixteenth of the area inside a 2-kilometer one [1]. The zone where the researchers found a move-in discount, or rather the zone where it cleared statistical significance, is therefore about 6% of the ground they studied [3][1]. Doubling the radius to 1 kilometer quadruples the area [2]. According to the report, that mixes in enough unaffected complexes to cut the coefficient to minus 1.07%, about 45% of the 500-meter estimate [6][6].
Prices start moving before the buildings fill. Jeonse at nearby complexes had slipped 2.30% before occupancy and was down 5.34% once move-ins began, according to the report [4]. Roughly 3 of those percentage points came after the first tenants arrived [3].
The claim that tight markets blunt the effect comes from the wording of the report, titled "Heterogeneity in Price Responses to Housing Supply Shocks" [1]. "When lease supply is short and liquidity is abundant, the downward effect on jeonse prices was limited or relatively weaker even as move-ins proceeded," the report said [8]. "It means the move-in shock works as a real price-adjustment mechanism not on its own, but when combined with the supply and demand conditions the market already has," the authors wrote [9]. The figures published from the report do not include a coefficient for the tight-market case [8].
Seocho's jeonse index went from 96.74 in January to 100.22 in August [13], about 3.6% in seven months [4]. An unnamed agent at a brokerage near Raemian Trinity One said prices usually fall during a move-in period, but jeonse asking prices there are close to where they were before [12]. Kim In-man, head of the Kim In-man Real Estate Economic Research Institute, pointed to ample liquidity combined with a shortage of lease housing [15]. "Until sufficient supply comes through, the jeonse-stabilizing effect from move-ins is likely to remain limited," Kim said [16].
Seocho can fit the study in three ways. A district index blends complexes near Trinity One and DH Bangbae with many far from either, and the study itself shows how quickly averaging dilutes a 500-meter effect [6]. The move-ins began in the second half of the year, so the August reading covers at most two of the six months the study measures [11][9]. Or the report's caveat is at work, with scarce leases and loose money blunting the discount even inside the circle [8]. The agent's account supports that last reading. It comes from one agent, though, and asking prices are not contract prices [12].
I think the study narrows the case for new supply more than it undercuts it. A large complex does lower nearby jeonse by a statistically significant amount, but for a few blocks and mostly within the first half-year [5][7]. A landlord a kilometer away has, on this evidence, little reason to cut a deposit because a complex opened [5]. The counter-case is that Seocho already shows the tight-market condition at full strength, in which case even the 500-meter discount disappears when money is loose. Contract deposits within 500 meters of the two Seocho complexes over their first six months would decide it. A fall near the study's 2.39% would mean the district index averaged the effect away; a flat line would make the report's caveat the main result for Seocho [5].
What to watch
- Seocho's jeonse index for September through December, the readings that complete the first six months after the second-half move-ins began.
- Changes in Seoul lease supply or credit conditions, the two variables the report and Kim In-man tie to a weaker move-in discount.