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Invest1 publisher3 min readPublished

RIAs added 4.5 registered reps for every one the banks lost since 2021

Bank fee hikes on trust work are a real exit signal for advisors with mass-affluent books, but the asset share it moves is 0.6 percentage points a year, and most of the RIA channel's headcount came from somewhere other than banks.

The Investor · Invest desk

Photograph accompanying RIAs added 4.5 registered reps for every one the banks lost since 2021
Photo: financial-planning.com

What happened

  • Justin Duke left BNY Wealth after 11 years, telling American Banker that fee increases there priced all but high net worth clients out of the firm's trust and estate services.
  • He joined Simon Quick Advisors, a Morristown, New Jersey RIA with $10 billion under management and 91 employees, among them 28 certified financial planners and seven certified public accountants.
  • Cerulli Associates reported in February that RIAs managed 27% of all industry assets in 2024, up from 21% a decade earlier.

Compiled by The InvestorSomething wrong?How this is made

Why it matters

  • constraint An advisor whose book sits under a bank's raised trust and estate thresholds cannot follow those households upmarket, so the relationship leaves the bank whether or not the advisor does.
  • cost When the arriving advisor's clients stay behind, the RIA carries the seat and feeds it from its own organic pipeline, which makes the hire an acquisition-cost decision rather than an asset transfer.
  • contradiction The exit-signal reading and the rep-flow data pull apart: bank losses are too small to explain four fifths of RIA hiring, so the direction of travel is better evidenced than the cause assigned to it.
  • precedent A listed bank that lifts minimums without losing earnings gives peers defending quarterly margin the cover to route the sub-minimum segment away rather than reprice it.

Four and a half is the ratio worth holding onto, and it cuts in two directions at once: retail-focused RIAs picked up 4.5 registered representatives for every one the banks shed between 2021 and 2025 [1], which sounds like a rout until you run the same two figures the other way and find that 2,121 bank departures cannot fill 9,525 RIA seats, so banks supplied at most 22% of the channel's headcount gain [2][9]. The rest came from somewhere else. ISS's own caveat trims it further, since a FINRA registration is not a client relationship and many registered reps do mostly back-office work [10], which means the count overstates advisor movement on both sides.

The asset series is slower and much steadier. Cerulli's 21% to 27% over a decade [8] is six points, or 0.6 points a year [3], a 29% relative gain in share [4] that compounds into something large while never looking dramatic in any single twelve months. That is a durable one-way drift, and it is the number a recruiting pitch is implicitly borrowing when it says the model is winning.

Then there is what the receiving firm actually gets. Simon Quick's $10 billion across 91 employees is roughly $110 million of assets per head [5][5], with 35 of those 91 holding a CFP or CPA credential [6], which is a planning-heavy cost structure built over two decades under two names [14]. Managing Partner Chris Moore's remark that organic-channel relationships are frequently assigned to advisors who come on, and that this could happen with Justin Duke too [13], is the most economically revealing line in the story: the firm expects to feed the seat, not merely harvest a book that walks in the door.

The banks, for their part, may simply be doing arithmetic rather than making a mistake. Routing lower-balance prospects to centralized service offices [2] is a decision about cost to serve, and Moore's argument that private employee ownership spares Simon Quick the quarterly defence of margin to shareholders [12] describes, from the other side of the table, exactly why a listed bank keeps lifting minimums. What the bank gives up by doing that is the option on the client who grows; what it stops paying for is a human relationship priced below its own cost line.

American Banker's account carries no fee figure, no minimum threshold, and no dollar of client assets traced from a bank to an RIA; Duke's experience at BNY Wealth is one advisor's [1][3], and Will Trout of Datos Insights says repricing plus the lack of book ownership at banks accelerates departures [11][7]. If Cerulli's share stalls in the high twenties while rep counts keep climbing, the story is about where advisors work rather than where assets sit. If RIAs raise their own minimums as they scale, then the leeway Moore describes was a function of ownership structure and never a cheaper way to serve a small account.

What to watch

  • Whether ISS's next count shows bank rep losses running well above the 2,121 recorded for 2021 to 2025, or flattening.
  • Whether Simon Quick's assets per employee holds near $110 million as it hires bank refugees who arrive without books.
  • Whether any large bank publishes the actual asset minimum now attached to its trust and estate work.
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