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Values for surviving U.S. malls climbed 13% over the past year, the strongest gain of any major commercial real estate sector

Green Street has survivor-mall values up 13% over the past year, the best of any major commercial real estate sector, while its own retail analyst counts roughly 250 of about 900 tracked malls actually benefiting.

The Investor · Invest desk

Photograph accompanying Values for surviving U.S. malls climbed 13% over the past year, the strongest gain of any major commercial real estate sector
Photo: placer.ai

What happened

  • An estimated 200 American malls have closed since 2008, according to the same Green Street data.
  • Green Street retail analyst Vince Tibone estimates only about 250 of the roughly 900 malls the firm tracks are benefiting meaningfully from the recovery.
  • A study by Sunnie and Westfield Rise, the media arm of mall owner Unibail-Rodamco-Westfield, found 73% of Gen Z women surveyed named the mall their top place to see friends.

Compiled by The InvestorSomething wrong?How this is made

Why it matters

  • contradiction The 13% headline and the 250-of-900 count come from the same firm, and one describes a sector while the other describes a cohort, so which one an owner cites depends on what they are trying to finance.
  • constraint A value series computed on survivors cannot be lent against by the roughly 650 malls outside the benefiting group; their appraisers still have to find comparable sales in their own tier.
  • decision For owners outside the top cohort the live choice is conversion of department-store boxes and surplus land into housing, hotels, offices or entertainment, or sale, and the 13% does not buy them time.
  • capability Where pop-up licences gave landlords nothing to size a loan against, leases of five years and longer from online-first tenants give them contracted income.

Two numbers from the same firm sit awkwardly together. Green Street has survivor-mall values up 13% over the past year, the strongest gain of any major commercial real estate sector [2]. Green Street's own retail analyst, Vince Tibone, estimates that only about 250 of the roughly 900 malls the firm tracks are benefiting meaningfully [5]. That leaves about 650 properties, 72% of the tracked set, outside the move [6].

The closures change what the 13% is measuring. An estimated 200 malls have shut since 2008 [1], roughly 11 a year over the 18 years to this month [7]. Fortune describes the 13% as the gain on values for the survivors [17]. An average that keeps losing its weakest members rises partly by subtraction. Fortune's account does not break the 13% into income growth and yield movement.

Footfall did not produce it. Placer.ai counted indoor-mall visits from January through August up 2.5% on last year, still 1.3% below the same stretch of 2019 [3]. A year ago that period ran about 3.7% below 2019 [8]. Two and a half points of visits do not revalue an asset class by 13% in twelve months. That leaves rent growth on new leases and buyers accepting a lower yield on the same income.

The leasing evidence is firmer. Tibone said demand for mall space is as strong as it has been in more than a decade [9]. Brands that first tested malls with pop-ups are now signing leases of five years or longer [10], which he called "a growing and important source of new tenant demand" [11]. What fills the space has changed too: Paco Underhill pointed to gyms, daycare centers, doctors' offices, restaurants and beauty services as repeat-visit drivers [13], the categories the anchor tenants used to bar. "They were very clear: I don't want drugstores. I don't want a hardware store. I don't want a grocery store. I don't want shopping carts in the shopping mall," Underhill said [12].

Placer.ai, not a mall owner, is the source of one dwell-time figure: 37.6% of 2025 indoor-mall visits ran past 75 minutes, a higher share than at open-air centers or outlets [4].

In my view the 13% prices a narrowing group of assets and the sector average is flattered by what left it. If demand at the top is the strongest in a decade [9] and A-space tightens, tenants get pushed into the next tier and Tibone's 250 becomes 350. Owners of the other 650 are not waiting on that; they are turning former department stores and surplus land into entertainment venues, housing, hotels and offices [14]. I would abandon the composition reading if Green Street's gains showed up in the B and C tiers, or if the closure count fell well below 11 a year [7].

What to watch

  • Whether indoor-mall traffic crosses its 2019 level, closing the remaining 1.3% gap Placer.ai measured.
  • Whether pop-up tenants keep converting into leases of five years or longer, or the term lengths stall.
  • What A-minus malls actually trade at in recorded sales, against the appraisal-based value marks.
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